A Family of Dreamers

Snapshot: How a Wisconsin Family of Seven Is Revolutionizing the Hospitality Industry

Wisconsin Dells, Wis. – Like any good story, there’s so much more than meets the eye at Kalahari Resorts & Conventions. In 17 short years, owner Todd Nelson, with the help of his family — high-school-sweetheart wife Shari and their five children, Todd Jr., Travis, Natasha, and twin daughters Alissa and Ashley — has grown his business from a pizza pub in Wisconsin Dells to several sprawling properties that received the title of World’s Coolest Indoor Waterparks by Conde Nast Traveler in 2014.

“Kalahari is a result of hard work and love and represents my family’s dream come to life,” said Todd Nelson, owner, Kalahari Resorts & Conventions. “We aren’t content sitting on the sidelines but understand that hard work guided by family principles is the key differentiator that has allowed us to partake on this whirlwind journey. It doesn’t get lost on us how lucky we are — sometimes we have to pinch ourselves.”

In 2015, Kalahari Resorts & Conventions opened its Pocono Mountains, Pennsylvania, property and in 2017 completed Phase II of the property construction making this location home to America’s Largest Indoor Waterpark – with a true 220,000 sq.ft. of attraction space. Phase III of the northeastern property and an expansion of the Wisconsin Dells property will double the size of both convention centers and take place in 2019. In 2020, the Nelsons will open their fourth U.S. location in Round Rock, Texas.

Meet the Nelsons: The Family Behind the Resorts

Owners, Todd and Shari Nelson
As the owners of Kalahari Resorts & Conventions, Todd and Shari Nelson have been the driving force behind the development, creation and expansion of the brand since its inception in 2000. Todd and Shari met in drivers’ education class and have been together ever since. Entrepreneurs at heart, Todd and Shari started creating business ventures together right out of high school. From a saloon to a pizza place, Todd and Shari worked hard to ensure success in both business and family – they have five children and 12 grandchildren.

“The greatest accomplishment in my life is being able to work with my family. I couldn’t be prouder of my kids. Seeing them grow and learn, not only as people but also as leaders, has been truly exciting. That includes our extended family of awesome management leaders and associates who helped build this dream and will be crucial to any future success.”

Todd Nelson is defined as a leader in the waterpark industry’s consistent evolution and growth due to a myriad of accomplishments and a brand synonymous with innovation. Today, Nelson continues to serve as the brand’s visionary, overseeing the expansion and inventiveness of Kalahari Resorts & Conventions. He has been honored with numerous industry awards and profiled in many respected media outlets, including BusinessWeek, USA Today, NBC’s “The Today Show,” ABC’s “Good Morning America” and CNBC’s “Mike on the Money.”

The Nelsons are dedicated to philanthropic giving and corporate responsibility. Under Nelson’s leadership, Kalahari has worked closely with nonprofit organizations that serve local communities. Kalahari Resorts & Conventions serves as the host of annual fundraising events, such as the United Way Duck Derby, a toy duck race to benefit United Way, Golf for a Song, an annual charity golf tournament at Kalahari Resorts & Conventions’ Trappers Turn Golf Club to raise funds for Wisconsin Dells High School’s marching band and music programs, and the annual Andy North Classic at Trappers Turn Golf Club to raise funds for the University of Wisconsin Paul P. Carbone Comprehensive Cancer Center. In addition, Kalahari Field, a new synthetic sports field at Huron High School in Ohio, opened thanks to contributions of $500,000 in cash, in-kind donations and fundraising events donated by Kalahari. Kalahari also supports organizations, including Make-A-Wish Foundation, American Cancer Society and Multiple Sclerosis Society, through a myriad of ongoing philanthropic activities.

Todd Nelson, Jr.
Todd Nelson Jr. is the eldest son of Todd Nelson and an owning member of Kalahari Resorts & Conventions. He serves as Operations Director for all properties and cultivates cross-functional relationships between departments to ensure a frictionless guest experience from check-in to check-out. He and his wife, Kimberly, are parents to sons Todd Nelson III and Fletcher and are expecting twins soon. When he’s not working, Nelson is dedicated to being a wonderful father and husband and enjoys giving back to his community.

Travis Nelson
Travis Nelson is an owning member of Kalahari Resorts and Conventions. Todd and Shari’s second son, Travis has held nearly every position and worked every job at Kalahari locations before settling into the role of Financial Analyst. A graduate from the University of Wisconsin – Whitewater, Travis holds a degree in finance. Based in Wisconsin, Travis and his wife, Megan, are parents to son Lyle and two golden retrievers, Petty and Trapp. Nelson enjoys engaging in charity work and is an avid fan of all Wisconsin sports.

Natasha Lucke
Natasha Lucke (nee Nelson) is an owning member of Kalahari Resorts & Conventions and serves as the company’s Interior Designer for all properties. On the family trips to Africa, Natasha finds inspiration in the architecture, colors, art and culture to materialize in the resorts for an authentic African feel. She most recently was responsible for conceptual and executional oversight of all design elements for Kalahari’s property in Pocono Mountains, Pennsylvania. Lucke is a graduate of the Art Institute of Chicago where she earned a bachelor’s degree in fine arts with a specialization in interior design. Lucke has been married for five years and is mother to Cecelia, Sawyer and Graham. She and her husband, Corey Lucke, currently reside in Pennsylvania and serve in the on-site owner capacity, with plans to return to Wisconsin in the near future. Lucke is an avid travel enthusiast with a heart for Africa and supporting women’s causes.

Alissa Gander
Alissa Gander (nee Nelson) is an owning member of Kalahari Resorts & Conventions and serves as the company’s corporate retailer buyer for all properties. This includes purchasing all items for outlets – including everyday items, toys and clothing. Most recently, she has focused on expanding the retail offerings to include authentically African retail items for purchase in shops. These items support the artisan communities in which they are made. Gander graduated from Edgewood College with a degree in business management. Gander has been married for six years and is mother to Ace and Nelson. She and her husband, Bob Gander, currently reside in Wisconsin. Gander is passionate about helping shelter and rescue animals and she pursues her own business venture in that area.

Ashley Turzinski
Ashley Turzinski (nee Nelson) is an owning member of Kalahari Resorts and Conventions and brings her hospitality skills to the company’s food and beverage outlets. Ashley is now a Catering Manager, focusing on weddings. Most recently, she was involved in the openings of the company’s two newest restaurants – Double Cut Charcoal Grill and Sortino’s Italian Kitchen – at the Pocono Mountains property. Turzinski holds a degree in communications from University of Wisconsin–Eau Claire. She has been married 3 years and is mother to Caleb and Sullivan. She and her husband, Caleb Turzinski, currently reside in Wisconsin. Ashley and Caleb both love spending time with family, animals, traveling, and being outdoors.